I first smelt this product on my father in law and usually he doesnt wear more modern smells hes an old musky type of guy. It caught my attention and I had to ask who it was by he said the only thing he remembered was the name rush so i looked it up and come to find out it was made by derek jeter omg i am the biggest yankees fan in the world and the fact that I cant wear it with out some one stopping me to ask what im wearing is ideal. wear it for a walk around the area or to a formal event. When you smell it its like looking into Derek Jeters eyes! I reccomend to anyone man who may be looking for that new scent!